NFL Slashes Prices for London Game as Thousands of Seats Remain Empty Days Before Kickoff

The NFL is heading back to London, England, but fans don’t seem to be rushing to the stands.

The Indianapolis Colts are taking on the Washington Commanders on Sunday, October 4, inside the 62,000-seat Tottenham Hotspur Stadium, but despite the excitement surrounding American football’s return across the pond, ticket sales have been slow.

According to a report from the Associated Press, roughly 2,000 tickets were still available less than two weeks before the game. While the stadium lowers capacity for NFL games compared to its Premier League season, Tottenham Hotspur Stadium, which has hosted 12 NFL games since its opening in 2019, stands to see attendance dip below 60,000 for the first time should ticket sales not ramp up.

The NFL has been forced to cut prices as a result, with seats originally priced at $325 now being sold at just $105, the outlet reported, including those available in premium sections.

Per the outlet, tickets in the upper tier are also now being sold at $105 despite previously dropping to $152 from $245. The NFL is also offering students the chance to purchase tickets at half price in order to sell the remaining ones.

The news of the slashed ticket prices is angering fans who bought their tickets at full price, with London native and 2025 NFL International Fan of the Year Andy Burrows calling the situation “a bit shambolic.”

“They don’t care about the fans. As long as that place sells out and it looks good on TV, the NFL won’t care about us,” Burrows told the AP. “And I’m not alone. I speak to fans every day.”

Local fan Matt Cullen also weighed in, telling the outlet tickets should have been more affordable at the start.

“I understand the clamor to sell out, but it also shows that it wasn’t priced correctly in the first place,” Cullen, a New York Jets fan, remarked, telling the AP that the NFL has “priced me out.”

While it’s unclear what’s causing the decrease in demand for tickets, there appear to be a few factors, including who is playing, with the Philadelphia Eagles selling out against the Jacksonville Jaguars for their upcoming October 18 game at London’s Wembley Stadium.

Sunday’s game also come amid an increase in NFL games across Europe, with games set to take place in Madrid, Spain, Munich, Germany, and Paris, France, over the 2026-2027 season.